News and Analysis on Global Agri-Tech Innovation, Investment and Regulation
While peers like Plenty, Bowery Farming and AppHarvest faltered under the weight of high costs and over-expansion, US-based Oishii is betting on crop differentiation, disciplined scaling and robotics-led efficiency to carve out a more sustainable path...
Impact investor Pymwymic has invested in Norwegian agtech firm Dimensions Agri Technologies, betting that its AI‑driven precision spraying system can deliver immediate reductions in chemical use – and prove that profitability and sustainability can go...
Farmers are holding off buying large ag equipment but are increasingly finding value in tech offerings
Digital tools are creeping into Europe’s vineyards, but real transformation in wine is being held back by culture, connectivity and long investment cycles. According to the WineWayLab organiser Timofey Golovin, the sector risks mistaking optimisation for...
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John Deere’s precision ag technology See & Spray is providing the foundation for other digital farming tools, like the forthcoming See & Scout feature
From trust and risk to interoperability and empathy, panellists on AgTechNavigator’s global webinar unpack the barriers to agtech adoption – and why the solution is less about technology and more about systems
John Deere is providing multiple points of entry to its precision agriculture tools
With £3 million in new funding secured, UK-based Fieldwork Robotics says it is entering the most critical phase in its development: moving autonomous raspberry harvesting out of controlled trials and into growers’ core operations, where cost, uptime and...
As UK farming faces its sharpest cost squeeze since early 2022, Andersons’ latest agflation data suggests the agtech sector is entering a harder, more forensic phase – where resilience tools become infrastructure rather than innovation, but where...
The U.S. government is supporting agriculture technology with a program to test products and services with the goal of de-risking farmer adoption of agtech
Swiss precision‑ag specialist Ecorobotix will assemble its flagship ARA sprayer in Kansas as part of a $50 million expansion, creating 80 jobs and accelerating the rollout of plant‑level crop protection technology tailored for the demands of US specialty...
New analysis reveals systemic overestimation of digital farming adoption and warns adoption hinges on technology that easily fits into modern cropping systems with a “well presented and consistent” ROI for farm operations
ADM and AGCO top a busy month of people news, which also included announcements from Carbon Robotics and AGI
World Agri-Tech Innovation Summit San Francisco 2026
Tanimura & Antle’s tech stack includes everything from laser weeders to digital platforms to drip irrigation
World Agri-Tech Innovation Summit San Francisco 2026
Reservoir Farms is bringing the agtech start-up community together in Salinas, California — creating the future of farming in the process
World Agri-Tech Innovation Summit San Francisco 2026
AgTechNavigator Editors Ryan Daily and Oliver Morrison unpack the top takeaways from the 2026 edition of the World Agri-Tech Innovation Summit in San Francisco
With many farmers postponing equipment purchases and manufacturers cutting production, Kubota’s €6.5 million investment in Kilter shows where equipment makers still see near-term value: autonomy that reduces labour risk, slashes chemical use and offers a...
Agtech start-up AgriPass is gaining commercial traction with its weeding robot, with $1 million in projected revenues for 2026
U.S. farmers face mounting financial pressures, which is impacting ag machinery spending and expansion plans
Agri‑tech innovation is often synonymous with automation, robotics, AI and gene‑edited crops. But for many farming communities around the world, transformative technology looks very different. Sometimes it’s not an algorithm or a sensor, but a tool...
New UK Agri-Tech Centre CEO Steve McLean says the industry is entering a defining period that demands bigger thinking, harder commercial focus, and technologies proven on real farms, not just in labs
AGCO signaled that the worst might be behind the ag machinery market, as the original equipment manufacturer is tapping into opportunities in precision ag and South America
Start-up profile
As ag equipment becomes more advanced, the skills gap in rural regions is widening. Questr believes training local technicians, not new tools, will unlock the next wave of agtech adoption
New national guidelines position Hungary at the forefront of drone‑based biocontrol regulation, opening the door for next‑generation pest‑management solutions
Rabobank warns Europe’s machinery industry faces a decisive decade, requiring sharper tech choices, new market priorities and a stronger global mindset
Has the North American ag machinery market moved past peak tariff uncertainty?
Valley Irrigation is set to release a center pivot with precision irrigation capabilities that is designed for smaller and irregularly shaped fields
The UK-based ag machinery supplier closed its fiscal year 2025 with a down quarter due to slumping North American sales, amid macro factors like tariffs and ag economy challenges
Africa’s agri-food transformation hinges less on discovering new technologies and more on governing, integrating, adapting and scaling the ones already available
Pinstone Pulse report finds 92% of farmers feel unrecognised for on‑farm sustainability progress – deepening a disconnect already flagged in last year’s Barclays‑commissioned analysis
As UK regulators sharpen their focus on virtual fencing, Norwegian firm Nofence says evidence‑based evaluation will show the technology supports – not compromises – animal welfare. The company has also passed major commercial milestones, including...
DEFRA and Innovate UK target methane‑cutting feed, climate‑smart crops, biochar fertilisers and advanced waste-to-energy solutions across 15 projects
A UK report calls for a national skills campaign as labour shortages threaten future food security
Carbon markets to mature, data spaces to scale and robotics to accelerate as over 8,000 industry professionals gather in Spain
Analysis claims last year’s collapses stemmed from structural cost‑adoption mismatches – not broken technology – and outlines where disciplined growth will re‑emerge
Farmers are turning to tech to save time, money, and resources, and ag distributor Thunderstruck is helping them do that through a portfolio of global equipment makers and after-market parts
Kubota embraces the physical AI moment, as the original equipment manufacturer accelerates its automation commercialisation efforts
AI was all the rage at the 2026 Consumer Electronics Show, as companies like Kubota and Bobcat showcased their automated machinery, and Luya demonstrated the potential of growing microgreens at home
Bushel Plus’ X9 Split Frame MAD Concaves is making it easier to switch concaves from harvesting one crop to another, saving farmers money, resources — and most importantly — time
PowerPollen’s partnership with original equipment manufacturer Oxbo is opening up revenue and market opportunities for the agtech company
An agtech funding renaissance did not materialize in 2025, but venture capitalists are hopeful a new floor is firmly established this year, with AI and robotics leading the sector to its next growth stage
The Federal Communications Commission has barred new foreign-made drones from operating on US communications infrastructure, citing national security risks – a move set to reshape the agricultural drone landscape
In Finland’s Arctic wilderness, where 300,000 reindeer roam beyond cellular reach, herders face a race against time every winter. With up to 10% of animals disappearing, Finnish map-technology company Mapitare is using real-time monitoring to turn blind...
Influential former NFU president Baroness Batters calls for a “new deal” for British farming, highlighting that despite enthusiasm for technology it too often fails to align to business needs or find practical application on farms
Rebranded from Rantizo, American Autonomy is launching a US-built software platform that promises farmers full control of their drone data – and a practical path off proprietary Chinese ecosystems – just as a new federal audit deadline threatens market...
French start-up Agreenculture has raised €6 million to industrialise its certified, retrofit autonomy kit for tractors and implements. By emphasising quick payback and a simple integration path for OEMs, the company says it can turn autonomy from a...
A six-inch box buried in the soil might hold the key to powering agriculture’s digital future. So believes UK-based Bactery, which is pioneering bacteria-powered “soil batteries” that generate clean, continuous energy from the natural activity of...
Born from Imperial College and Royal College of Art’s innovation labs, Muju Earth is tackling one of agriculture’s toughest challenges of soil degradation with Aeropod, a biodegradable capsule designed to restore soil health and cut costs. Its mission:...
John Deere is capitalizing on demand for automation amid persistent labour challenges and tailor-made innovation for specific markets, like Brazil
Reservoir Farms expands its presence with a facility in the heart of California’s wine country