CNH and Bourgault Industries have announced a strategic alliance to supply co-branded Case IH and New Holland seeding equipment through CNH’s dealer network across North America, Australia and other key agricultural markets.
Under the agreement, Bourgault will manufacture precision seeding air drill systems and high-capacity air carts that will be sold through CNH’s distribution channels, giving farmers access to what the companies describe as a market-leading seeding portfolio.
The move supports CNH’s Path to 2030 strategy (a plan to shift from being primarily a machinery manufacturer to becoming a technology-enabled agricultural solutions provider, combining tractors and implements with precision farming, automation, AI and digital platforms while improving profitability) by accelerating its entry into advanced seeding segments while strengthening its position in major agricultural markets.
Focus on soil health and input efficiency
A central theme of the partnership is soil health, with CNH arguing that advanced precision seeding technologies can help farmers place seed and inputs more accurately while minimising unnecessary soil disturbance.
“With greater R&D investment focused on total farm health, CNH will continue to develop technology that empowers farmers to increase their productivity sustainably while protecting and preserving the soil they depend on,” the company said.
The Bourgault portfolio will also incorporate digital technologies and control systems that support more precise field operations and integrate with CNH’s wider precision agriculture offering.
Strengthening CNH’s digital agriculture strategy
Gerrit Marx, chief executive officer of CNH, said the alliance would bolster the company’s precision technology, automation and integrated farming capabilities.
“Our customers expect us to deliver a strong, comprehensive portfolio with the right technology behind it,” said Marx. “By combining complementary strengths, this alliance enhances our ability to compete, creates new opportunities for our dealers, and enables us to invest more in the technologies shaping the future of agriculture.”
Bill Glanville, group president of Bourgault Industries, said the agreement would expand the reach of Bourgault’s seeding technologies and make them available to more farmers globally.
CNH said it will continue supporting its existing seeding product portfolio during a transition period. Its Saskatoon manufacturing facility in Canada will remain focused on producing planters and combine headers.
