Proveye, the Dublin-based agri- and climate-tech company headquartered at NovaUCD, has announced a new partnership with Grassland Agro to deploy its ProvGrass platform across the latter’s network of trial farms in Ireland.
Under the agreement, ProvGrass will deliver paddock-level grass intelligence alongside field-specific soil and fertiliser planning data. The integration is designed to embed continuous measurement of grass performance directly into Grassland Agro’s advisory programmes.
The move marks a significant step in linking satellite-powered insights with on-the-ground agronomy, providing farmers with a more complete picture of grassland productivity.
Bringing continuous, paddock-level visibility to advisors
Through the partnership, more than 40 specialist agronomists within Grassland Agro’s network will gain access to continuous data on grass cover, growth rates, sward composition and yield potential.
This information will feed directly into advisory services supporting dairy, beef and sheep producers across Ireland, replacing reliance on periodic field walks with full-farm, automated monitoring.
Paul Kennedy, chief commercial officer at Proveye, emphasised the importance of measuring grass more effectively: “Grass is the most valuable feed source on Irish dairy and beef farms, but it’s often the least measured. Grassland Agro has the largest specialist agronomist network in the country. By integrating ProvGrass, we’re connecting what’s happening in the soil to what’s growing in the field and giving farmers the evidence to act on it.”
Closing the loop between inputs and outcomes
Grassland Agro’s existing Soil Sustainability Programme already provides field-specific fertiliser plans, soil sampling and silage assessment to thousands of Irish farms.
ProvGrass is intended to add what both companies describe as a “missing feedback layer”: independent, satellite-derived measurement of how grass swards respond to those inputs.
Sean McMahon, head of product, marketing and sustainability at Grassland Agro, highlighted the value of that feedback loop: “This partnership gives us a powerful new way to demonstrate what’s happening on the ground as a result of our products and advice. It’s a natural extension of our Soil Sustainability Programme – better measurement leads to better farming, and ProvGrass delivers exactly that.”
On trial farms, the system will provide data-backed evidence to evaluate fertiliser strategies and soil fertility under real-world conditions, potentially strengthening confidence in agronomic recommendations.
From weekly field walks to full-farm automation
For farmers, the technology promises practical benefits in day-to-day management. These include improved grazing rotation planning, earlier identification of surplus grass, more accurate feed budgeting and full-farm visibility.
The shift is particularly notable in terms of coverage: where traditional weekly farm walks typically assess just 1-5% of a farm, ProvGrass offers 100% automated measurement of all paddocks.
The platform uses satellite imagery combined with proprietary AI models, achieving what Proveye says is over 90% accuracy in measuring dry matter (DM) tonnes per hectare at paddock and whole-farm level.
Building on momentum and ESA-backed innovation
The Grassland Agro partnership builds on growing commercial traction for Proveye across Ireland and Europe. The company has already secured agreements with DLF, Cork Grassland Services, Miljo and Cavan Grassland Consultancy.
It also follows earlier backing from the European Space Agency (ESA) to expand its satellite-enabled offerings. AgNavigator previously reported on Proveye securing ESA support to deploy its ProvVari platform for fertiliser optimisation on grassland farms (read more here).
Together, these developments underline Proveye’s strategy of combining Earth observation data with farm-level decision tools to improve both productivity and sustainability outcomes.
Positioning for a data-driven future
As regulatory and market pressures increase on Irish livestock farms to boost efficiency while meeting environmental targets, both companies see the partnership as strategically important.
Kennedy added: “As pressure grows on Irish farms to improve efficiency and meet sustainability targets, the partnership positions both companies at the forefront of data-driven grassland management.”
By integrating continuous satellite measurement with established agronomy services, the collaboration signals a broader shift towards evidence-based grassland management – one where every paddock can be monitored, measured and managed in near real time.