AgNavigator arrives: New name, same market-leading content

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Introducing our new name...AgNavigator (na)

Today we have rebranded to AgNavigator to better reflect the broad range of content that is driving engagement across the wider ag landscape

Our new name more accurately reflects the full range of topics we lead on, from regenerative and precision agriculture, aquaculture and animal health, to AI, digital automation and sustainability.

And while we may have removed the ‘Tech’ from our title, you won’t find it missing from our coverage.

“Agtech innovation remains critical to driving a more sustainable, efficient and resilient food system, and the start-ups, investors and corporates that are at the heart of this ecosystem will continue to be front and centre on AgNavigator,” said Gary Scattergood, Managing Director for APAC and Agri at publisher William Reed.

“However, over the past the two years, it has become increasingly apparent that that tech innovation can’t be viewed in isolation. From ag policy and trade flows, to supply chain challenges and the wider sustainability agenda, to environmental concerns and cross-sector collaboration, we have already seen how our broader, market-leading coverage has gained traction with our audience.

“This update strengthens our ability to bring you a more complete view of the ag, agtech and agri-food sectors - one aligned with the challenges and innovations shaping the future of farming and food.”

AgNavigator has seen significant audience growth in the past year as we have expanded our editorial team. Launch editor Oliver Morrison continues to oversee coverage of EMEA, while Amanda Lim and Ryan Daily have brought extensive regional expertise to our APAC and Americas coverage respectively.

Gary added: “From a commercial perspective, this change also strengthens how we present the wide-ranging conversations we facilitate and the audiences we reach, reinforcing our authority across the entire agricultural value chain.

“For our partners, nothing changes in the way we work with you. Your campaigns, commercial activity and reporting will continue seamlessly under the new brand AgNavigator. The only change is the ability to engage a wider cross-section of decision makers across the agricultural value chain, creating greater reach and opportunity for your campaigns.”

William Reed’s wider ag portfolio also includes high-level events such as the World Agri-Tech series in London, San Francisco and São Paulo, the Animal AgTech Innovation Summit, Asia Pacific Agri-Food in Singapore and the Blue Food Innovation Summit.

“This combination of digital media expertise and face-to face experiences across the globe means we can provide authoritative industry insight 356 days-a-year for our audience, and seamless campaigns for our partners, both online and in-person, to maximise reach,” added Gary.

To find out more about these opportunities, contact Tim.Evans@wrbm.com if you are based in EMEA / Americas or Alex.Toh@wrbm.com for APAC.

Last but not least, this change won’t impact the way you access our stories, newsletters or insights.

You’ll simply notice our newsletters arriving from our new AgNavigator email address: newsletter@email.agnavigator.com. Please take a moment to whitelist the AgNavigator email address to ensure you don’t miss a thing.

If you haven’t registered for our newsletters, you can do so at the top of this page via the ‘Register’ tab.

We look forward to continuing our journey with you as AgNavigator.